How We Do It

We blend Louisiana authenticity with proven marketing science. Our process is

simple, transparent, and built for busy business owners-no jargon, no agency

burnout, just results

Our 5-Step Process

Emphasize

We start with a deep dive into your story, goals, and local market. We listen first, then build a plan that fits your world.

Define

We clarify your brand voice, audience, and the specific outcomes you want-so every post and campaign has a clear purpose.

Ideate

We brainstorm creative hooks, local content angles, and campaign ideas-always with your parish's events and culture in mind.

Prototype

We draft content calendars, sample posts, and reporting dashboards for your review. Approvals are one-tap and simple.

Test

We launch, measure, and iterate quickly. You get monthly reports, before/after metrics, and a clear roadmap for what's next.

AI That Speaks Louisiana

About Lagniappe Social Lab

Lagniappe Social Lab was born from a love of Louisiana's local businesses, parishes, and culture. Founder Kelvin Johnson grew up in Rapides Parish and now serves the River Parishes, Central Louisiana, and Greater New Orleans with a neighborly, no-nonsense approach to marketing.

We're not a big agency. We're your local partner-solo-led and focused on helping Louisiana SMBs stand out with local-first content, transparent pricing, and fast, human service. Every plan is month-to-month, every process is built for owner-time respect, and every result is measured by real-world impact.

If you want marketing that speaks your language, honors your parish, and gets results you can see, you're in the right place.

Parishes We Serve

Let's Put Louisiana Social on the Map-Together.

Serving Louisiana businesses-Baton Rouge to the Bayou, parishes and neighborhoods alike. Let's connect and get your story out there.

Transparent pricing

No long contracts

Parish-first content

Fast approvals

FOLLOW US

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